If you're choosing a WhatsApp Business API platform in India, three names come up constantly: GlobVoice, Wati and AiSensy. All three sit on top of Meta's official Cloud API, so the underlying WhatsApp pricing is the same for everyone — the difference is in what each platform adds around it. This is an honest, detailed comparison across the things that actually affect your bill and your results: starting price, channels, AI, multilingual support, white-label and free tiers. We'll show where each tool is strong, and where GlobVoice pulls ahead.
First, the part that's identical for all three
Every platform here is a Meta Business Solution Provider (or routes through one), which means Meta's per-message conversation pricing is the same no matter which you pick. As of January 1, 2026, India's local-currency rates are roughly ₹0.86 per marketing message, ~₹0.115 per utility message, and ~₹0.115 per authentication message, with service replies free inside the 24-hour customer window, plus 18% GST. We break this down fully in our WhatsApp pricing guide. So when you compare platforms, you're really comparing the platform fee and the features — not the WhatsApp messages themselves.
Side-by-side comparison (2026)
| Feature | GlobVoice | Wati | AiSensy |
|---|---|---|---|
| Starting price | ₹999/mo | ~₹2,499/mo (Growth) | ~₹999/mo (Basic, limited) |
| Channels | 8 (WhatsApp, Email, SMS, Voice, AI Voice, Telegram, Push, Chatbot) | WhatsApp only | WhatsApp only |
| Built-in AI replies | Yes (Groq-powered) | Add-on / KnowBot | Limited add-on |
| Multilingual AI | Hindi, Bengali, Assamese, Tamil + more | Basic | Basic |
| White-label | Included | Higher tiers only | Higher tiers only |
| Bring-your-own SMS gateway | Yes, zero markup | No | No |
| No-code flow builder | Yes | Yes | Yes |
| Unified inbox | Across 8 channels | WhatsApp inbox | WhatsApp inbox |
| Free trial | 14 days | 7 days | Free tier (capped) |
Plan names and prices change frequently — always check each vendor's current pricing page before deciding. The comparison above reflects publicly listed positioning in 2026.
Wati: a solid, established WhatsApp-only tool
Wati is one of the most recognised WhatsApp Business API platforms, with a polished shared team inbox, a no-code chatbot builder, broadcast tools and a good catalogue/commerce feature set. It's a mature product with a large customer base and strong support. Its main limitations for Indian SMBs are price — its real plans start meaningfully higher than ₹999 — and scope: it's WhatsApp-only, so if you also need SMS, email or voice, you're buying and stitching together separate tools. AI and white-label tend to live on higher tiers or as add-ons. If Wati is your shortlist anchor, our detailed GlobVoice vs Wati breakdown goes feature by feature.
AiSensy: aggressive pricing, WhatsApp-focused
AiSensy is popular in India precisely because of its sharp entry pricing and a usable free tier for getting started. It covers the core WhatsApp marketing needs well: broadcasts, basic chatbot flows, retargeting and a shared inbox. The trade-offs mirror Wati's — it's WhatsApp-only, and the cheapest plans are feature-limited, with agents, advanced automation, AI and white-label gated behind higher tiers. It's a fine choice if WhatsApp is genuinely the only channel you'll ever need. For a closer look, see our GlobVoice vs AiSensy comparison.
GlobVoice: multi-channel, multilingual, white-label — from ₹999
GlobVoice competes on the entry price (₹999/month, with a 14-day free trial) but the real differentiator is what's included at that price:
- Eight channels, one platform. WhatsApp, Email, SMS, Voice, AI Voice Agent, Telegram, Push and Chatbot — behind one API and one unified inbox. Wati and AiSensy are WhatsApp-only, so matching GlobVoice's reach means buying several products. Our multi-channel marketing guide explains why that breadth matters.
- Multilingual AI built in. Groq-powered AI replies that actually answer in Hindi, Bengali, Assamese, Tamil and more — not just an English bot with translated buttons. Critical for businesses serving customers across India's languages, as we cover in our guide to regional-language AI chatbots.
- White-label included. Agencies and resellers can put their own brand on the platform without jumping to an enterprise tier.
- Zero-markup SMS. Bring your own gateway (Fast2SMS, MSG91, 2Factor, TextLocal) with your DLT credentials and pay wholesale rates — GlobVoice adds no per-SMS margin. See our DLT and bulk SMS guide for how that works.
- No-code flow builder with human handoff. Build automations visually — follow our step-by-step chatbot tutorial to see it in action.
Which should you choose?
- Choose Wati if you want a mature, WhatsApp-only tool with a strong reputation and don't mind a higher monthly fee, and you have no near-term need for other channels.
- Choose AiSensy if you want the cheapest possible WhatsApp-only entry point and a free tier to experiment with, and your roadmap is WhatsApp and nothing else.
- Choose GlobVoice if you want more than WhatsApp — SMS, email, voice and push from one inbox — plus multilingual AI and white-label included, at a ₹999 starting price with no per-SMS markup. It's the best fit for Indian businesses that expect to grow beyond a single channel.
A note on honesty
Both Wati and AiSensy are genuinely good products, and for a pure-WhatsApp use case either can serve you well. We're not going to pretend otherwise. Where GlobVoice clearly wins is breadth and value: you get a multi-channel stack, multilingual AI and white-label for what the others charge for WhatsApp alone. If your business is, or will become, multi-channel — and in 2026 most are — consolidating onto one platform beats paying for and integrating three.
Still deciding between the WhatsApp Business API and the free app first? Read WhatsApp Business API vs the app. When you're ready to test drive the full multi-channel stack, generate your first click-to-chat link with our free WhatsApp link generator and put it to work.
The fairest way to compare is to try it on your own messages. Start your 14-day free GlobVoice trial — eight channels, multilingual AI and white-label included, from ₹999/month.